Product Design, Package Design
Production Art

From Crayola, 

"Crayola Creations products provide the tools for girls to express themselves while enabling them to build confidence, independent thinking and social integration. Creations products are just the right tools for tween girls to create, express and customize their world with color!"

My job on this project, while working at Fashion Angels was to complete the brand redesign for over 60+ products while ensuring brand consistency, and refreshing outdated styles. A big part of this project was making sure that every product was legally compliant to every country it could be sold to, which included warnings, recycling symbols, and making sure the product was made with proper materials.  A vast majority of the products I worked on had 9 languages, with 4 language prominence. Some of the products were English only, and will hit US shelves in mid to late 2024.  It was such an honor to work with Crayola on this project, I'm excited that many of these products have sold over 20,000 units across Australia, Canada, Mexico, and Europe.